Zomato's International Women's Day Celebration: Unveils New Dress Code Empowering Female Delivery Drivers

On the occasion of International Women's Day today, March 8, a decision was made by Zomato to introduce a new dress code for female delivery personnel.

The food delivery company's announcement was made on Instagram, where it was shared that women drivers are now given the option to wear kurtas.

Photo Credit: Zomato/Instagram

Zomato's International Women's Day Celebration

Following the posting of the video, it rapidly gained viral traction, attracting numerous comments and reactions. The company's caption accompanying the post stated, "Starting today, Zomato women delivery partners can choose to wear a kurta." Additionally, a video showcasing the female delivery drivers adorned in the newly designed kurtas was shared. The women featured in the video expressed appreciation for the new outfit provided by the company.

The video, shared just a few hours ago, has accumulated close to three lakh views since its posting. Additionally, it has received more than 46,000 likes and garnered numerous comments. Many viewers expressed their appreciation for Zomato's new initiative.

Video receives reactions

One individual remarked, "Zomato is acing the marketing game and giving me goosebumps at the same time." A second commenter stated, "This is a much-needed change." A third individual expressed, "How cool. Empowerment looks different for all."

A fourth commentator noted, "Has to be one of the most heartwarming videos I've watched in a long time." Another commenter suggested, "Amazing! Also, please consider offering better essential options too. Look at delivery partners in other nations with comprehensive safety measures and riding equipment. At least body cams, at the very least, can help their security."

A sixth person shared, "I've seen women in restaurants in Kochi who skip the uniform and wear a saree because they're not comfortable with Western wear. It makes them look like they're not equal to the rest of the staff. I'm glad @zomato found a good solution for them. It's a win-win. Cheers, team!"