Bihar News: FIDSI Hosts 10th National Conclave on Direct Selling in Bihar

The 10th National Conclave on Direct Selling & Consumer Markets in Patna, organised by the Federation of Indian Direct Selling Industries (FIDSI), highlighted regulatory clarity and sustainable growth. Key speakers urged robust enforcement of the Consumer Protection (Direct Selling) Rules 2021, SOPs, and vigilance against illegal schemes to foster employment and consumer trust.

The Federation of Indian Direct Selling Industries (FIDSI) successfully organized the 10th National Conclave on Direct Selling & Consumer Markets at Taj City Centre, Patna. The conclave focused on regulatory clarity and promoting sustainable growth of the direct selling sector in Bihar.

The event was attended by Abhay Kumar Singh, IAS, Secretary, Food & Consumer Protection Department, Government of Bihar, as the Chief Guest, and Bibhuti Ranjan Choudhary, IAS, Director & Special Secretary, Directorate of Consumer Protection, as the Guest of Honour.

Addressing the gathering, Abhay Kumar Singh emphasized the need for effective implementation of the Consumer Protection (Direct Selling) Rules, 2021. He highlighted the importance of strengthening state-level monitoring mechanisms, developing structured standard operating procedures (SOPs), ensuring inter-departmental coordination, and adopting a consumer-centric enforcement approach.

Bibhuti Ranjan Choudhary stressed the significance of transparent enrollment procedures, proper compliance documentation, district-level monitoring, and strict vigilance against illegal pyramid schemes. Advocate Abhilash Thomas noted that achieving even a 2 percent employment growth rate can be challenging for governments, and a well-regulated direct selling ecosystem can play a significant role in generating employment opportunities.

Rahul Sudan, General Secretary of FIDSI, welcomed the Bihar Government's proactive monitoring policy, stating that strong regulatory measures help curb Ponzi schemes and build consumer trust in the industry. Gopal Kundu spoke about responsible product usage, while N. Shah highlighted the role of direct selling in empowering women economically and socially.

The conclave concluded with a reaffirmation of the commitment to strengthen collaboration between the government and the industry to ensure ethical practices and sustainable growth in the direct selling sector.