No Typing In English: Swiggy Partners With Sarvam AI To Let Users Order In Local Languages Using Voice

In a major step towards making online services more accessible, Swiggy has announced a new feature that allows users to order food, groceries and even book restaurant tables using voice commands.

The company has partnered with Sarvam AI, an Indian artificial intelligence firm, to bring multilingual, voice-led commerce to its platform.

This innovation aims to simplify the way people interact with apps by allowing them to speak in their preferred language instead of typing or navigating through screens.

What Is Changing for Users?

With this new feature, customers will be able to place orders by simply speaking. Whether it is Hindi, Tamil, Bengali or Marathi, users can give voice commands to order food, shop for groceries on Instamart or book a table through Dineout.

The idea is to remove the need for typing or even browsing the app. In some cases, users may not even need internet access or the Swiggy app to place orders, making the service more inclusive for people across different regions.

How the Technology Works

The technology behind this feature is powered by Sarvam AI's language models, which are trained to understand India's diverse languages and accents. This ensures that conversations feel natural and accurate.

At the India AI Impact Summit held in New Delhi, Swiggy and Sarvam demonstrated how a user can place an order through a simple phone call. For example, a person can call and order groceries from Instamart without downloading the app.

Swiggy is also now available on Indus, Sarvam's AI-based chat platform. This allows users to interact with the service through a conversational interface, making the entire shopping experience smoother and more user-friendly.

Easy and Secure Payments

To support this new system, Swiggy has integrated secure payment solutions through Razorpay. This ensures that even voice-based transactions remain safe and reliable.

Users can complete their orders, including payments, without needing to switch between multiple apps or interfaces.

Swiggy's Vision for Accessibility

Swiggy's Chief Technology Officer, Madhusudhan Rao, explained that the goal is to make digital services accessible to everyone. He highlighted that true accessibility comes from allowing users to interact in the language they are most comfortable with.

By combining AI with regional languages, Swiggy aims to create an experience where ordering food or groceries feels as simple as having a conversation.

Why This Matters

This move could be a major breakthrough, especially for users who are not comfortable with English or complex app interfaces. It opens the door for millions of people across India to use digital services more easily.

For example, a user can call and order daily essentials in Hindi or ask in Tamil to reserve a restaurant table, and the AI will handle everything-from understanding the request to completing the booking.

A Step Towards the Future of Commerce

Swiggy's voice-led service reflects a larger shift towards conversational commerce, where technology adapts to human behaviour instead of the other way around.

As AI continues to evolve, such features could become a common part of everyday life, making digital platforms more inclusive, simple and efficient.

Swiggy's partnership with Sarvam AI marks an important step in bringing technology closer to people. By enabling voice-based, multilingual ordering, the company is making online services easier and more accessible for millions.

This innovation not only improves convenience but also sets the stage for a more inclusive digital future in India.